ETAB | 18 November 2020
ETAB has launched In-room entertainment with ETAB screens. Making ETAB the first company in the world to have successfully launched a digital out of home in these two verticals. ETAB has always eyed the screens to be in multiple verticals and hopes to expand gradually to other interesting & lucrative verticals. The tablet's main engagement feature is the variety of Free content it provides that is very engaging to the targeted audience. However, ETAB's CMS is able to handle the content distribution, airing of advertisement & generating a more comprehensive report compare to other Out of Home Media. This technology brings easy & transparency for advertisers, especially big media buying agencies that are required to bring more data & insights on the tablet for their client's needs.
During the pandemic, ETAB started focusing on Hotels. The digital solution comes as a cost-saving measure for the Hospitality Industry which is hit hard due to the pandemic. With ETAB, our partners benefit in multiple ways. ETAB provides additional revenues from ads to our hotel partners, with the digital screen hotels can start saving on printing & can Go Green by using less paper, the tablet can be programmed to interact with the Guest, crossing selling hotel services, up-selling their room availability & other seasonal packages.
ETAB recently has tested its back end to accommodate a payment gateway. With the payment gateway in place, we can transform the tablet into a Point of Sales. This will further bring in 3rd party services to be sold via our tablets under the categories of beverages like "coffee to go", movies (pay per view), car rentals & more.
We have launched in Le Meridien Hotel Jakarta back in September 2020 & in OYO! Rooms in November 2020. ETAB has launched the screens in rooms with its most recent content partner NET TV.
Stay tuned as we embark on this new journey!
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